In 2004, the Gran Canaria Tourist Board, the Federation of Hotel and Tourism Businessmen and women of Las Palmas together with many other businessmen and women from the sector launched this ambitious project: Gran Canaria Natural & Active.
The purpose of this public and private initiative is to work together towards a joint marketing and promotion of the island of Gran Canaria as a nature destination, under the umbrella of a single organisation created to represent all the associated accommodation and activity companies.
Gran Canaria Natural & Active
Gran Canaria Natural & Active, an official brand of the Gran Canaria Tourist Board, gathers under the same brand which acts as a quality label, the island's wide range of nature tourism, including rural hotels, rural guest houses, holiday rentals, tourist activity companies, as well as other establishments linked to the island's cuisine, archaeology and culture, thus bringing together all the possibilities for exploring the most natural and authentic side of Gran Canaria through its wide range of accommodation and activities.
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